How to Set Up Google Tag Manager
March 14, 2025
Introduction to Google Tag Manager
Google Tag Manager (GTM) is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website without having to modify the code.
Step 1: Create a Google Tag Manager Account
Go to tagmanager.google.com and sign in with your Google account. Click on "Create Account" and fill in your account name, country, and container name (usually your website name).
Step 2: Install the GTM Code
After creating your account, GTM will provide you with two code snippets:
- The first snippet goes in the
<head>of your website - The second snippet goes immediately after the opening
<body>tag
Step 3: Verify Installation
Use the "Preview" mode in GTM to verify that your container is working correctly. You can also use our Tag Checker tool to confirm the installation.
Step 4: Add Tags, Triggers, and Variables
Now you can start adding marketing tags to your GTM container. Common tags include Google Analytics, Facebook Pixel, and conversion tracking pixels.
Step 5: Publish Your Container
Once you've added and tested your tags, click the "Submit" button to publish your container. This will make your tags live on your website.