Add Meta Pixel for Facebook Ads
March 14, 2025
Introduction to Meta Pixel
The Meta Pixel (formerly Facebook Pixel) is a piece of code that you place on your website to track visitor activity. It helps you understand the effectiveness of your Facebook and Instagram ads.
Step 1: Create a Meta Pixel
Go to Facebook Business Manager and navigate to the Events Manager. Click on "Connect Data Sources" and select "Web" as the data source.
Step 2: Get Your Pixel ID
After creating your pixel, Facebook will provide you with a Pixel ID. You'll need this ID to set up tracking.
Step 3: Install the Meta Pixel Code
There are three main ways to install the Meta Pixel:
- Manually add the pixel code to the
<head>of your website - Use a partner integration (like Shopify, WordPress, etc.)
- Through Google Tag Manager (recommended)
Step 4: Add Standard Events
Meta Pixel can track standard events like page views, add to cart, purchase, etc. You'll need to add additional code to track these events.
Step 5: Verify Installation
Use the Facebook Pixel Helper browser extension to verify that your pixel is working correctly. You can also use our Tag Checker tool to confirm the installation.